The influence of location-aware mobile marketing messages on consumers' buying behavior
Andrea Gröppel-Klein; Philipp Broeckelmann
| Year of publication: |
2012
|
|---|---|
| Authors: | Gröppel-Klein, Andrea ; Broeckelmann, Philipp |
| Published in: |
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner. - Wiesbaden : Springer Gabler, ISBN 978-3-8349-4657-7. - 2012, p. 353-377
|
| Subject: | Online-Marketing | Internet marketing | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Ladengeschäft | Retail outlet | Testmarkt | Test market |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621749