//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~person:"Arsena, Ashley"
~person:"Ko, Eunju"
~person:"Rock, Bram de"
~person:"Sheth, Jagdish N."
~subject:"Behaviour"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Behaviour
Konsumentenverhalten
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Advertising effects
1
Associations
1
Attributions
1
Beziehungsmarketing
1
Brand
1
Branding
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Construal level
1
Cross-cultural
1
Customer equity
1
Customer value
1
Endorsers
1
Explicit arguments
1
Fashion
1
Fast fashion
1
Imagine instructions
1
Imagine strategy
1
Implicit arguments
1
International marketing
1
Internationales Marketing
1
Kognition
1
Kundenwert
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Mode
1
Need for cognitive closure
1
Personality psychology
1
Personality trait
1
Persönlichkeitsmerkmal
1
Persönlichkeitspsychologie
1
Regulatory fit
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
78
Aufsatz in Zeitschrift
78
Collection of articles written by one author
49
Sammlung
49
Collection of articles of several authors
42
Sammelwerk
42
Arbeitspapier
36
Working Paper
36
Graue Literatur
34
Non-commercial literature
34
Aufsatzsammlung
3
Conference paper
3
Reprint
3
Aufsatz im Buch
2
Book section
2
Festschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
3
Author
All
Arsena, Ashley
Ko, Eunju
Rock, Bram de
Sheth, Jagdish N.
Indrawati
5
Esteban-Millat, Irene
3
Gijón, Covadonga
3
Ion, Raluca Andreea
3
Jazi, Salima
3
Kasuga, Norihiro
3
M. S. Mahrinasari
3
Nakamura, Akihiro
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Shishikura, Manabu
3
Steudner, Tobias
3
Ariyanti, M.
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Bayrak Meydanoğlu, Ela Sibel
2
Bernritter, Stefan F.
2
Bravi, Laura
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
Dräger, Lena
2
Dzung Bui
2
D’Arco, Mario
2
Ernszt, Ildikó
2
Farah, Maya F.
2
Fels, Markus
2
Frasquet Deltoro, Marta
2
Gangl, Selina
2
Gendel-Guterman, Hanna
2
Giang Hong Nghiem
2
Grzybowski, Lukasz
2
Gázquez-Abad, Juan Carlos
2
Gómez-Suárez, Mónica
2
Haubach, Christian
2
Hayo, Bernd
2
Ichikohji, Takeyasu
2
Jitsuzumi, Toshiya
2
Kaswengi, Joseph
2
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
2
Using imagine instructions to induce consumers to generate ad-supporting content
Silvera, David H.
;
Pfeiffer, Bruce E.
;
Kardes, Frank R.
; …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1567-1572
Persistent link: https://www.econbiz.de/10010379267
Saved in:
3
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->