//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~person:"Asmat Nizam Abdul Talib"
~person:"Posselt, Erich"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Brand management
5
Konsumentenverhalten
5
Markenführung
5
Brand image
3
Markenimage
3
Brand
1
Brand loyalty
1
Emotional branding
1
Emotionale Werbung
1
International marketing
1
Internationales Marketing
1
Malaysia
1
Markenartikel
1
Markentreue
1
Psychology of advertising
1
Social change
1
Sozialer Wandel
1
Werbepsychologie
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
5
Language
All
German
3
English
2
Author
All
Asmat Nizam Abdul Talib
Posselt, Erich
Keller, Kevin Lane
7
Fournier, Susan
4
Park, C. Whan
4
Schmitt, Bernd
4
Ehrenberg, Andrew S. C.
3
Esch, Franz-Rudolf
3
Goldsmith, Ronald E.
3
Langner, Tobias
3
Sternthal, Brian
3
Tybout, Alice M.
3
Backhaus, Christof
2
Backhaus, Klaus
2
Bauer, Hans H.
2
Bilgram, Volker
2
Brüggemann, Philipp
2
Calder, Bobby J.
2
De Canio, Francesca
2
Diallo, Mbaye Fall
2
D’Arco, Mario
2
Farr, Andy
2
Fries, Anne
2
Frontera Sánchez, María Rosa
2
Gürhan-Canli, Zeynep
2
He, Jiaxun
2
Henderson, Geraldine Rosa
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Iacobucci, Dawn
2
Jiménez Sánchez, Álvaro
2
Loureiro, Sandra Maria Correia
2
Luckas, Manfred
2
MacInnis, Deborah J.
2
Malthouse, Edward C.
2
Marino, Vittoria
2
Martinelli, Elisa
2
Maslowska, Ewa
2
McCarthy, Michael S.
2
McColl, Julie
2
more ...
less ...
Published in...
All
Marke neu denken : Paradigmenwechsel in der Markenführung
3
Economic, educational, and touristic development in Asia
1
Leveraging consumer behavior and psychology in the digital economy
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand consciousness and brand loyalty : a study on foreign brand beauty and skin care products
Asmat Nizam Abdul Talib
;
Japeri, Nadia
- In:
Economic, educational, and touristic development in Asia
,
(pp. 106-126)
.
2020
Persistent link: https://www.econbiz.de/10012220437
Saved in:
2
Antecedents of global brands preference among generation Y in Malaysia
Asmat Nizam Abdul Talib
;
Mahjabin Yusof
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 153-171)
.
2020
Persistent link: https://www.econbiz.de/10012242903
Saved in:
3
Was das Markenumfeld verändert
Posselt, Erich
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 1-21)
.
2016
Persistent link: https://www.econbiz.de/10011487704
Saved in:
4
Fallbeispiele
Posselt, Erich
;
Luckas, Manfred
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 23-46)
.
2016
Persistent link: https://www.econbiz.de/10011487706
Saved in:
5
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->