Was das Markenumfeld verändert
Erich Posselt
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Posselt, Erich |
| Published in: |
Marke neu denken : Paradigmenwechsel in der Markenführung. - Wiesbaden : Springer Gabler, ISBN 3-658-11094-5. - 2016, p. 1-21
|
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Sozialer Wandel | Social change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011487704