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subject:"Consumer behaviour"
~person:"Barnett, William A."
~person:"Bradlow, Eric T."
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Übersichtsarbeit"
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Barnett, William A.
Bradlow, Eric T.
Bernheim, Bert Douglas
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Measuring consumer preferences and estimating demand systems
Barnett, William A.
;
Serletis, Apostolos
-
2008
Persistent link: https://www.econbiz.de/10003838884
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2
Path data in marketing : an integrative framework and prospectus for model building
Hui, Sam K.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 320-335
Persistent link: https://www.econbiz.de/10003843333
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