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subject:"Consumer behaviour"
~person:"Bauer, Hans H."
~person:"Rock, Bram de"
~subject:"United States"
~subject:"Verbraucherverhalten"
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Consumer behaviour
United States
Verbraucherverhalten
Konsumentenverhalten
125
Deutschland
51
Germany
50
Offenbarte Präferenzen
37
Revealed preferences
37
Theorie
28
Theory
28
Estimation
22
Schätzung
22
Nichtparametrisches Verfahren
18
Nonparametric statistics
18
Consumption theory
17
Konsumtheorie
17
Haushaltsökonomik
13
Household
13
Household economics
13
Privater Haushalt
13
Beziehungsmarketing
11
Online retailing
11
Online-Handel
11
Relationship marketing
11
Brand image
10
E-commerce
10
Electronic Commerce
10
Markenimage
10
Advertising effects
9
Brand management
9
Internet
9
Markenführung
9
Werbewirkung
9
revealed preferences
9
Market research
8
Marktforschung
8
Präferenztheorie
8
Theory of preferences
8
Experiment
7
Marketing management
7
Marketingmanagement
7
Private consumption
7
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Online availability
All
Free
26
Undetermined
9
Type of publication
All
Book / Working Paper
84
Article
43
Type of publication (narrower categories)
All
Graue Literatur
67
Non-commercial literature
67
Arbeitspapier
64
Working Paper
64
Article in journal
31
Aufsatz in Zeitschrift
31
Aufsatz im Buch
12
Book section
12
Aufsatzsammlung
5
Collection of articles of several authors
5
Sammelwerk
5
Hochschulschrift
3
Thesis
3
Systematic review
2
Übersichtsarbeit
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Handbook
1
Handbuch
1
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Language
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German
70
English
57
Author
All
Bauer, Hans H.
Rock, Bram de
Han, Heesup
115
Belk, Russell W.
110
Grunert, Klaus G.
98
Mattila, Anna S.
95
Huber, Frank
87
Lusk, Jayson L.
83
Phau, Ian
80
Wiedmann, Klaus-Peter
79
Gierl, Heribert
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Rajagopal
51
Krishna, Aradhna
50
Gröppel-Klein, Andrea
49
Hollebeek, Linda D.
47
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
Discussion paper series
13
Reihe: Management-Know-how / M : praxisnah und aktuell
7
ECARES working paper
6
Discussion paper / Center for Economic Research, Tilburg University
5
Marketing : ZFP ; journal of research and management
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Discussion paper series / IZA
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Gabler Edition Wissenschaft
2
IFS working paper
2
Management Know-how
2
Quantitative economics : QE ; journal of the Econometric Society
2
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
The economic journal : the journal of the Royal Economic Society
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
CEMMAP working papers / Centre for Microdata Methods and Practice
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Computational economics
1
Consumer-brand relationships : theory and practice
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Department of Economics discussion paper series / University of Oxford
1
Die Betriebswirtschaft : DBW
1
Discussion paper / Centre for Economic Policy Research
1
Economic theory : official journal of the Society for the Advancement of Economic Theory
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European economic review : EER
1
European retail research
1
Foundations and trends in econometrics
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Handbuch Multi-Channel-Marketing
1
Handelsforschung
1
Journal of business economics : JBE
1
Journal of econometrics
1
Journal of economic theory
1
Journal of political economy
1
KBI
1
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
Marken im Einfluss des Internet : Markendialog März 2009
1
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ECONIS (ZBW)
125
USB Cologne (EcoSocSci)
2
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51
Typology of Potential Benefits of Mass Customization Offerings for Customers : An Exploratory Study of the Customer Perspective
Bauer, Hans H.
-
2010
In order to utilize the full potential of mass customization (MC), the first objective of this study is to develop a differentiated typology of potential benefits which different MC offerings can generate for consumers. Therefore, a theoretical-conceptual approach is complemented by 20 in-depth...
Persistent link: https://www.econbiz.de/10014195898
Saved in:
52
Die Image- und Präferenzwirkung globaler Marken und ihre Determinanten
Bauer, Hans H.
;
Exler, Stefanie
;
Maurer, Stefanie
; …
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10003810170
Saved in:
53
Brand Communities im Web
Bauer, Hans H.
;
Wöbcke, Lars
- In:
Marken im Einfluss des Internet : Markendialog März 2009
,
(pp. 111-146)
.
2009
Persistent link: https://www.econbiz.de/10003855277
Saved in:
54
Degrees of cooperation in household consumption models : a revealed preference analysis
Cherchye, Laurens
;
Demuynck, Thomas
;
Rock, Bram de
-
2009
Persistent link: https://www.econbiz.de/10003904926
Saved in:
55
Degrees of cooperation in household consumption models : a revealed preference analysis
Cherchye, Laurens
;
Demuynck, Thomas
;
Rock, Bram de
-
2009
Persistent link: https://www.econbiz.de/10003907349
Saved in:
56
Heuristics for deciding collectively rational consumption behavior
Talla Nobibon, Fabrice
;
Cherchye, Laurens
;
Rock, Bram de
; …
-
2008
Persistent link: https://www.econbiz.de/10003824490
Saved in:
57
An afriat theorem for the collective model of household consumption
Cherchye, Laurens
;
Rock, Bram de
;
Vermeulen, Frederic
-
2008
Persistent link: https://www.econbiz.de/10003824494
Saved in:
58
Resistenz gegenüber Innovationen
Haber, Tobias E.
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003637054
Saved in:
59
Nonparametric tests of collectively rational consumption behavior : an integer programming procedure
Cherchye, Laurens
;
Rock, Bram de
;
Sabbe, Jeroen
; …
- In:
Journal of econometrics
147
(
2008
)
2
,
pp. 258-265
Persistent link: https://www.econbiz.de/10003809323
Saved in:
60
Resistenz gegenüber Online-Werbung : Einflussfaktoren und Konsequenzen der Werberesistenz im Internet
Bauer, Hans H.
;
Haber, Tobias E.
;
Bryant, Melchior D.
; …
-
2008
Persistent link: https://www.econbiz.de/10003734851
Saved in:
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