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subject:"Consumer behaviour"
~person:"Belk, Russell W."
~person:"Huber, Frank"
~subject:"Brand management"
~subject:"Customer satisfaction"
~type_genre:"Book section"
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Consumer behaviour
Brand management
Customer satisfaction
Konsumentenverhalten
22
Theorie
7
Theory
7
Deutschland
6
Germany
6
Automotive market
4
Kfz-Markt
4
Market research
4
Marktforschung
4
Beziehungsmarketing
3
Cultural identity
3
Kulturelle Identität
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Brand
2
Estimation
2
Markenartikel
2
Marketing theory
2
Marketingtheorie
2
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2
USA
2
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2
1986
1
Advertising
1
Advertising effects
1
Age group
1
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1
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1
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1
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1
Befragung
1
Brand image
1
Bundling strategy
1
China
1
Cluster analysis
1
Clusteranalyse
1
Cross-cultural relations
1
Culture
1
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Type of publication
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Article
22
Type of publication (narrower categories)
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Book section
Article in journal
78
Aufsatz in Zeitschrift
78
Graue Literatur
30
Non-commercial literature
30
Aufsatz im Buch
22
Collection of articles of several authors
21
Sammelwerk
21
Arbeitspapier
13
Working Paper
13
Collection of articles written by one author
11
Sammlung
11
Aufsatzsammlung
5
Case study
3
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3
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3
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2
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2
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2
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1
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Language
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English
18
German
3
French
1
Author
All
Belk, Russell W.
Huber, Frank
Gröppel-Klein, Andrea
17
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Gierl, Heribert
6
Grabner-Kräuter, Sonja
6
Hennigs, Nadine
6
Hogg, Margaret K.
6
Homburg, Christian
6
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Published in...
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The Routledge companion to identity and consumption
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Contemporary consumer culture theory
1
Cross-cultural and critical perspectives on brands
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handbook of Islamic marketing
1
Handbook of developments in consumer behaviour
1
Handbook of qualitative research methods in marketing
1
Handbook of research on international advertising
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Les outils de l'économiste à l'épreuve ; 1
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
1
The Cambridge handbook of psychology and economic behaviour
1
The Routledge companion to contemporary brand management
1
The SAGE handbook of marketing theory
1
The impact of theory on representations of the consumer and the marketing organisation
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
22
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1
Consumers in an age of autonomous and semiautonomous machines
Belk, Russell W.
- In:
Contemporary consumer culture theory
,
(pp. 5-32)
.
2017
Persistent link: https://www.econbiz.de/10011664609
Saved in:
2
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
3
Death styles and the ideal self
Hirschman, Elizabeth Caldwell
;
Ruvio, Ayalla A.
;
Belk, …
- In:
The Routledge companion to identity and consumption
,
(pp. 315-324)
.
2013
Persistent link: https://www.econbiz.de/10009700273
Saved in:
4
Shared possessions
Belk, Russell W.
;
Llamas, Rosa
- In:
The Routledge companion to identity and consumption
,
(pp. 265-272)
.
2013
Persistent link: https://www.econbiz.de/10009700279
Saved in:
5
Conflicting selves and the role of possessions : a process view of transgenders' self-identity conflict
Ruvio, Ayalla A.
;
Belk, Russell W.
- In:
The Routledge companion to identity and consumption
,
(pp. 141-148)
.
2013
Persistent link: https://www.econbiz.de/10009700303
Saved in:
6
Advertising and consumer culture in Old Shanghai
Belk, Russell W.
;
Zhao, Xin
- In:
Handbook of research on international advertising
,
(pp. 137-157)
.
2012
Persistent link: https://www.econbiz.de/10009513185
Saved in:
7
The nature and effects of sharing in consumer behavior
Belk, Russell W.
;
Llamas, Rosa
- In:
Transformative consumer research for personal and …
,
(pp. 625-646)
.
2012
Persistent link: https://www.econbiz.de/10009260754
Saved in:
8
People and things
Belk, Russell W.
- In:
Handbook of developments in consumer behaviour
,
(pp. 15-46)
.
2012
Persistent link: https://www.econbiz.de/10009569517
Saved in:
9
Guerilla-Marketing-Aktionen
Huber, Frank
;
Meyer, Frederik
;
Weihrauch, Andrea
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 151-169)
.
2011
Persistent link: https://www.econbiz.de/10009373456
Saved in:
10
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
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