Advertising and consumer culture in Old Shanghai
Russell William Belk and Xin Zhao
| Year of publication: |
2012
|
|---|---|
| Authors: | Belk, Russell W. ; Zhao, Xin |
| Published in: |
Handbook of research on international advertising. - Cheltenham [u.a.] : E. Elgar, ISBN 1-84844-858-9. - 2012, p. 137-157
|
| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Handelsgeschichte | History of trade | Shanghai | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513185