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subject:"Consumer behaviour"
~person:"Drolet, Aimee"
~person:"Hurd, Michael D."
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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11
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Drolet, Aimee
Hurd, Michael D.
Moschis, George P.
11
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Marketing letters : a journal of research in marketing
3
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ECONIS (ZBW)
3
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Commentary: the role of age in consumer's retrieval and evaluation of consumption experiences
Davis, Cassandra Denise
;
Drolet, Aimee
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 27-30
Persistent link: https://www.econbiz.de/10013184264
Saved in:
2
Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
Saved in:
3
Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
Drolet, Aimee
;
Williams, Patti
;
Lau-Gesk, Loraine
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 211-221
Persistent link: https://www.econbiz.de/10003549581
Saved in:
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