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subject:"Consumer behaviour"
~person:"Felix, Reto"
~person:"Gil Saura, Irene"
~subject:"celebrity endorser attractiveness"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
celebrity endorser attractiveness
Konsumentenverhalten
45
Beziehungsmarketing
19
Relationship marketing
19
Brand image
15
Markenimage
15
Einzelhandel
11
Retail trade
11
Brand management
10
Markenführung
10
Brand
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenartikel
7
Environmental consciousness
6
Hotel industry
6
Hotellerie
6
Marketing management
6
Marketingmanagement
6
Umweltbewusstsein
6
Viral marketing
6
Virales Marketing
6
Mexico
5
Mexiko
5
Satisfaction
5
Brand loyalty
4
Social Web
4
Social web
4
loyalty
4
Brand equity
3
Customer value
3
Dienstleistungsqualität
3
Internet marketing
3
Kundenwert
3
Motivation
3
Online-Marketing
3
Perceived quality
3
Perceived value
3
Service quality
3
Spain
3
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Online availability
All
Undetermined
27
Free
3
Type of publication
All
Article
44
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
All
English
45
Author
All
Felix, Reto
Gil Saura, Irene
Han, Heesup
115
Belk, Russell W.
107
Mattila, Anna S.
95
Grunert, Klaus G.
94
Lusk, Jayson L.
82
Phau, Ian
80
Huber, Frank
79
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
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Published in...
All
The journal of brand management : an international journal
5
Journal of business research : JBR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Psychology & marketing
3
Service business
3
International journal of hospitality management
2
International journal of retail and distribution management
2
The journal of consumer marketing
2
International journal of consumer studies
1
International journal of retail & distribution management
1
International marketing review
1
Journal of consumer behaviour
1
Journal of electronic commerce research : JECR
1
Journal of hospitality and tourism insights
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of service theory and practice : JSTP
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Market : review for marketing theory and practice
1
Qualitative market research : an international journal
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
The journal of product & brand management
1
The journal of services marketing
1
Theoretical economics letters
1
Working papers SES
1
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Source
All
ECONIS (ZBW)
45
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1
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
Service business
17
(
2023
)
2
,
pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
Saved in:
3
Ritual and environmental ineffectiveness : how psychological ownership of community drives environmental behavior
Tang, Yihui
;
Felix, Reto
;
Hinsch, Christian
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 860-879
Persistent link: https://www.econbiz.de/10014519044
Saved in:
4
Sustainability-oriented commerce innovation : how does it influence consumer satisfaction?
Gil Saura, Irene
;
Ruiz-Molina, Maria-Eugenia
;
Marín, …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1477-1496
Persistent link: https://www.econbiz.de/10014484097
Saved in:
5
When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products
Felix, Reto
;
González, Eva M.
;
Castaño, Raquel
; …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 925-943
Persistent link: https://www.econbiz.de/10013177044
Saved in:
6
How does sustainability affect consumer satisfaction in retailing?
Marín, Antonio
;
Gil Saura, Irene
;
Ruiz-Molina, …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 225-247)
.
2022
Persistent link: https://www.econbiz.de/10013463378
Saved in:
7
How political identity and attitudinal spillover matter for consumption of place : evidence from winter migrants in the United States
Felix, Reto
;
Sheng, Xiaojing
;
Ngo, Ai Nhan
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1075-1091
Persistent link: https://www.econbiz.de/10013413152
Saved in:
8
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Saved in:
9
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
10
Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane
;
Felix, Reto
;
Furrer, Olivier
-
2019
Persistent link: https://www.econbiz.de/10011975635
Saved in:
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