Sustainability-oriented commerce innovation : how does it influence consumer satisfaction?
Year of publication: |
2023
|
---|---|
Authors: | Gil Saura, Irene ; Ruiz-Molina, Maria-Eugenia ; Marín, Antonio ; Michel, Géraldine |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 11, p. 1477-1496
|
Subject: | Co-creation | Innovation | Retail | Satisfaction | SOCI | Store equity | Sustainability | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management |
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