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subject:"Consumer behaviour"
~person:"Gierl, Heribert"
~person:"Kim, Jungkeun"
~person:"Laroche, Michel"
~subject:"Acculturation"
~subject:"National culture"
~subject:"Soziale Integration"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Acculturation
National culture
Soziale Integration
Konsumentenverhalten
181
Advertising effects
28
Werbewirkung
28
Advertising
21
Brand image
20
Markenimage
20
Theorie
19
Theory
19
Werbung
19
Coronavirus
15
Cultural identity
15
Deutschland
15
Experiment
15
Germany
15
Kulturelle Identität
15
Brand
13
Globalization
13
Marketing management
13
Marketingmanagement
13
Brand management
12
Decision
12
Entscheidung
12
Globalisierung
12
Markenartikel
12
Markenführung
12
Online retailing
12
Online-Handel
12
Beziehungsmarketing
11
Preismanagement
11
Pricing strategy
11
Relationship marketing
11
COVID-19
10
Emotion
10
Holiday behaviour
10
Urlaubsverhalten
10
Welt
10
World
10
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9
Ethnische Gruppe
9
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79
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Article
183
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8
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Article in journal
163
Aufsatz in Zeitschrift
163
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10
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10
research-article
10
Collection of articles of several authors
4
Sammelwerk
4
Bibliografie enthalten
1
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1
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1
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1
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1
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Language
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English
151
German
40
Author
All
Gierl, Heribert
Kim, Jungkeun
Laroche, Michel
Han, Heesup
119
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Lusk, Jayson L.
83
Huber, Frank
81
Herrmann, Andreas
80
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Agarwal, Sumit
65
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
52
Rajagopal
51
Rock, Bram de
51
Krishna, Aradhna
50
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Journal of business research : JBR
33
Marketing : ZFP ; journal of research and management
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of retailing and consumer services
8
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Psychology & marketing
6
Der Markt : international journal of marketing
5
Journal of Consumer Marketing
5
Marketing letters : a journal of research in marketing
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of marketing
3
Australasian marketing journal
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of hospitality management
2
International marketing review
2
Journal of Services Marketing
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Journal of travel and tourism marketing
2
Marketing : journal of research and management
2
Marketing and multicultural diversity
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Tourism management : research, policies, practice
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Cross-cultural and critical perspectives on brands
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Handbook of strategic e-business management
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International Marketing Review
1
International advertising and communication : current insights and empirical findings
1
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ECONIS (ZBW)
181
Other ZBW resources
10
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1
How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
2
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
3
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
4
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
5
Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Kim, Jungkeun
;
Lee, Eunji
;
Park, Suh-Young Irene
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014513631
Saved in:
6
The Netflix effect : exploring the nexus of content exposure, destination appeal, and behavioural intention
Kim, Jeong Hyun
;
Kim, Jungkeun
;
Chung, Namho
;
Koo, Chulmo
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 433-450
Persistent link: https://www.econbiz.de/10014513658
Saved in:
7
Threat-induced sustainability : how COVID-19 has affected sustainable behavioral intention and sustainable hotel brand choice
Kim, Seongseop
;
Kim, Jungkeun
;
Lee, Jacob C.
;
Park, Jinah
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 501-515
Persistent link: https://www.econbiz.de/10014633597
Saved in:
8
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
9
Attraction and compromise effects under social exclusion
Kim, Jungkeun
;
Lee, Jaehoon
;
Kim, Jae-Eun
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2076-2111
Persistent link: https://www.econbiz.de/10014342203
Saved in:
10
Preference for utilitarian or hedonic value options during a pandemic crisis : the moderation effects of childhood socioeconomic status and sensation-seeking
Kim, Jungkeun
;
Kim, Seongseop
;
Jhang, Jihoon
;
Doust, …
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014310653
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