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subject:"Consumer behaviour"
~person:"Han, Sang Pil"
~person:"Stephen, Andrew T."
~subject:"Mobile Anwendung"
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Search: subject_exact:"Mobile Telekommunikation"
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Consumer behaviour
Mobile Anwendung
Mobile communications
16
Mobilkommunikation
16
Konsumentenverhalten
11
Mobile Business
8
Mobile business
8
Internet marketing
6
Mobile application
6
Online-Marketing
6
Mobile phone
5
Mobiltelefon
5
Internet
4
Mobile marketing
4
Mobile Marketing
3
Advertising
2
Advertising effects
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Bayes-Statistik
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Bayesian inference
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Beziehungsmarketing
2
Demand
2
Estimation
2
Internet usage
2
Internetnutzung
2
Nachfrage
2
Online retailing
2
Online-Handel
2
Relationship marketing
2
Schätzung
2
Social Web
2
Social web
2
Theorie
2
Theory
2
Werbewirkung
2
Werbung
2
econometrics
2
mobile
2
mobile apps
2
mobile marketing
2
AHP approach
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English
13
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Han, Sang Pil
Stephen, Andrew T.
Ghose, Anindya
11
Dwivedi, Yogesh Kumar
10
Gerpott, Torsten J.
10
Haucap, Justus
7
Heimeshoff, Ulrich
7
Liébana-Cabanillas, Francisco
7
Buse, Stephan
6
Gijón, Covadonga
6
Williams, Michael D.
6
Barth, Anne-Kathrin
5
Björkegren, Daniel
5
Buck, Christoph
5
Chawla, Deepak
5
Karjaluoto, Heikki
5
Kesler, Reinhold
5
Löschel, Andreas
5
Oh, Wonseok
5
Pagani, Margherita
5
Rodemeier, Matthias
5
Saura, José Ramón
5
Shankar, Venkatesh
5
Venkatesh, Viswanath
5
Vlachos, Pavlos A.
5
Werthschulte, Madeline
5
Birch, Nancy J.
4
Culver, Jeffrey N.
4
Czajkowski, Mikołaj
4
Dinsmore, John
4
Gao, Tao
4
Garín-Muñoz, Teresa
4
Giaglis, George M.
4
Grissen, Darrell
4
Groß, Michael
4
Han, Heesup
4
Head, Milena
4
Heinemann, Gerrit
4
Hoehle, Hartmut
4
Huber, Frank
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Information systems research : ISR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The economics of online markets and ICT networks : with 66 tables
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ECONIS (ZBW)
13
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11
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
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12
How is the mobile Internet different? : search costs and local activities
Ghose, Anindya
;
Goldfarb, Avi
;
Han, Sang Pil
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 613-631
Persistent link: https://www.econbiz.de/10010128865
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13
Consumer preference for new wireless data services
Ahn, Jae-hyeon
;
Han, Sang Pil
;
Jee, Kyoung-yong
;
Kim, …
- In:
The economics of online markets and ICT networks : with …
,
(pp. 227-243)
.
2006
Persistent link: https://www.econbiz.de/10003331989
Saved in:
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