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subject:"Consumer behaviour"
~person:"Holbrook, Morris B."
~subject:"Markenimage"
~type_genre:"Forschungsbericht"
~type_genre:"Sammelwerk"
~type_genre:"Statistik"
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Consumer behaviour
Markenimage
Konsumentenverhalten
6
Marketing
2
Theorie
2
Theory
2
Brand loyalty
1
Business ethics
1
Markentreue
1
Perception
1
Risiko
1
Risk
1
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1
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6
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Forschungsbericht
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Collection of articles written by one author
14
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10
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10
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Holbrook, Morris B.
Sheth, Jagdish N.
40
Belk, Russell W.
20
Jacoby, Jacob
9
Bettman, James R.
7
Fitchett, James
5
Hewer, Paul
5
Piacentini, Maria
5
Reisch, Lucia A.
5
Bala, Christian
4
Bauer, Hans H.
4
Dütschke, Elisabeth
4
Hansen, Ursula
4
Herr, Paul M.
4
Herrmann, Andreas
4
Hippner, Hajo
4
Kaufmann, Hans Rüdiger
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Wang, Cheng Lu
4
Warde, Alan
4
Wilde, Klaus D.
4
Wildner, Raimund
4
Aiello, Gaetano
3
Arsel, Zeynep
3
Askegaard, Søren
3
Carù, Antonella
3
Fam, Kim Shyan
3
Fischer, Wolfgang Chr.
3
Foxall, Gordon R.
3
Gbadamosi, Ayantunji
3
Grewal, Dhruv
3
Gázquez-Abad, Juan Carlos
3
Hamilton, Kathy
3
Haugtvedt, Curtis P.
3
Hübner, Renate
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Legends in consumer behavior
6
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ECONIS (ZBW)
6
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1
"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010513827
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2
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
3
Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504990
Saved in:
4
Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505247
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5
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
6
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
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