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subject:"Consumer behaviour"
~person:"Iacobucci, Dawn"
~person:"Posselt, Erich"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
Brand management
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Iacobucci, Dawn
Posselt, Erich
Keller, Kevin Lane
7
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Marke neu denken : Paradigmenwechsel in der Markenführung
3
Brand management ; Vol. 1
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
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ECONIS (ZBW)
5
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Was das Markenumfeld verändert
Posselt, Erich
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 1-21)
.
2016
Persistent link: https://www.econbiz.de/10011487704
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2
Fallbeispiele
Posselt, Erich
;
Luckas, Manfred
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 23-46)
.
2016
Persistent link: https://www.econbiz.de/10011487706
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3
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
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4
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
5
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
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