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subject:"Consumer behaviour"
~person:"Vrontis, Demetris"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Marketingmanagement"
~type:"article"
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Consumer behaviour
Advertising effects
Customer satisfaction
Marketingmanagement
Konsumentenverhalten
37
Brand management
12
Markenführung
12
Beziehungsmarketing
11
Relationship marketing
11
Brand image
9
Markenimage
9
Marketing management
6
Social Web
6
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39
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Vrontis, Demetris
Han, Heesup
117
Mattila, Anna S.
105
Phau, Ian
93
Gierl, Heribert
78
Khare, Arpita
78
Lusk, Jayson L.
75
Belk, Russell W.
71
Loureiro, Sandra Maria Correia
65
Dwivedi, Yogesh Kumar
64
Nayga, Rodolfo M.
64
Herrmann, Andreas
63
Grewal, Dhruv
62
Laroche, Michel
60
Septianto, Felix
60
Bagozzi, Richard P.
57
Jang, Soocheong
57
Paul, Justin
53
Walsh, Gianfranco
52
Hollebeek, Linda D.
50
Pelsmacker, Patrick de
50
Diamantopoulos, Adamantios
49
Foxall, Gordon R.
49
Ko, Eunju
49
Bruwer, Johan
47
Goldsmith, Ronald E.
47
Sharma, Piyush
46
Kim, Jungkeun
45
Wiedmann, Klaus-Peter
44
Dennis, Charles
42
Thaichon, Park
42
Das, Gopal
41
Rajagopal
41
Moschis, George P.
40
Bang, Nguyen
39
Grunert, Klaus G.
39
Ko, Yong Jae
39
Wong, IpKin Anthony
39
Kim, Seongseop
38
Verhoef, Peter C.
37
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Global business & economics review
4
Journal of business research : JBR
4
Journal of transnational management : the official journal of the International Management Development Association
4
Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
3
International journal of technology marketing : IJTMkt
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
Ekonomski pregled
1
European journal of cross-cultural competence and management
1
International journal of managerial and financial accounting : IJMFA
1
International journal of organizational analysis
1
Journal of Asia Business Studies
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of international management
1
Marketing Intelligence & Planning
1
Qualitative Market Research: An International Journal
1
Qualitative market research : an international journal
1
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
37
Other ZBW resources
2
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
4
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
5
Usage of smartphone for financial transactions : from the consumer privacy perspective
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of consumer marketing
40
(
2023
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10013536092
Saved in:
6
Value based marketing : examining the role of leadership support in promoting neuromarketing
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
28
(
2023
)
1/2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10014320170
Saved in:
7
Acceptance of social robot and its challenges : from privacy calculus perspectives
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014476990
Saved in:
8
The requisite role of emotional intelligence in customer service in the retail banking sector
Al Khoury, Grace
;
Thrassou, Alkis
;
Papasolomou, Ioanna
; …
- In:
International journal of organizational analysis
31
(
2023
)
7
,
pp. 3315-3347
Persistent link: https://www.econbiz.de/10014432343
Saved in:
9
Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu
;
Jain, Kokil
;
Behl, Abhishek
;
Pereira, Vijay
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
Saved in:
10
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
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