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subject:"Consumer goods marketing"
~person:"Ahmed, Zafar U."
~person:"Zbib, Imad J."
~subject:"International marketing"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer goods marketing
International marketing
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Consumer behaviour
2
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Konsumgütermarketing
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Ahmed, Zafar U.
Zbib, Imad J.
Gierl, Heribert
7
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Gundlach, Gregory T.
4
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3
Berghoff, Hartmut
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The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Selection criteria of Lebanese consumers in the global snack food industry : country of origin perceptions
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 139-156
Persistent link: https://www.econbiz.de/10003987436
Saved in:
2
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 261-275
Persistent link: https://www.econbiz.de/10008658573
Saved in:
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