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subject:"Controlling"
~person:"Clement, Michel"
~person:"Lehmann, Gabriele"
~subject:"Vertrieb"
~type_genre:"Article in journal"
~type_genre:"Thesis"
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Europäische Hochschulschriften / 5
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
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ECONIS (ZBW)
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Marketing-Controlling von Abonnements im Verlagsgeschäft
Henning, Uwe
;
Weizmann, Meinhard
;
Clement, Michel
; …
- In:
Controlling & Management review / Sonderheft : ZfCM : …
(
2005
)
2
,
pp. 70-77
Persistent link: https://www.econbiz.de/10003144816
Saved in:
2
Bestimmungsfaktoren und theoretische Konzepte eines Marketing-Controlling-Systemes : empirische Untersuchung über Marketing-Controlling in deutschen Industrieunternehmen
Lehmann, Gabriele
-
1998
Persistent link: https://www.econbiz.de/10000652346
Saved in:
3
Bestimmungsfaktoren und theoretische Konzepte eines Marketing-Controlling-Systemes : empirische Untersuchung über Marketing-Controlling in deutschen Industrieunternehmen
Lehmann, Gabriele
-
1998
Persistent link: https://www.econbiz.de/10000981735
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