Marketing-Controlling von Abonnements im Verlagsgeschäft
Uwe Henning; Meinhard Weizmann; Michel Clement; Ute Schaedel
| Year of publication: |
2005
|
|---|---|
| Authors: | Henning, Uwe ; Weizmann, Meinhard ; Clement, Michel ; Schaedel, Ute |
| Published in: |
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management. - Wiesbaden : Springer Gabler, ZDB-ID 2109897-9. - 2005, 2, p. 70-77
|
| Subject: | Zeitschriftenverlag | Magazine publishing | Direktmarketing | Direct marketing | Controlling | Management control | IT-gestütztes Marketing | Computer-assisted marketing | Theorie | Theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003144816