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subject:"Controlling"
~subject:"Marketing"
~type_genre:"Article in journal"
~type_genre:"Thesis"
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Search: subject_exact:"Marketing information system"
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Controlling
Marketing
Computer-assisted marketing
298
IT-gestütztes Marketing
298
Beziehungsmarketing
120
Relationship marketing
120
Theorie
70
Theory
70
Marketing management
38
Marketingmanagement
38
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36
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28
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27
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26
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25
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21
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20
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20
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20
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19
Lieferantenmanagement
18
Supplier relationship management
18
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17
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16
Betriebliches Informationssystem
14
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13
KMU
13
Management information system
13
Management-Informationssystem
13
SME
13
Salespeople
13
Verkaufspersonal
13
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13
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12
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12
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12
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20
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8
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Lehmann, Gabriele
2
Link, Jörg
2
Auer, Christoph
1
Barasz, Kate
1
Beyer, Heiko
1
Borkowsky, Jörg K.
1
Branda, Anthony F.
1
Campbell, Colin L.
1
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1
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1
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1
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1
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1
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1
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1
Gary, Alexander
1
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1
Göb, Julika
1
Henning, Uwe
1
John, Leslie K.
1
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1
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1
Kim, Tami
1
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1
Kuntz, André
1
Lala, Vishal
1
Mavrommatis, Alexis
1
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1
Meyer, Matthias
1
Mylonakis, John
1
Petrescu, Maria
1
Reinecke, Sven
1
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1
Schaedel, Ute
1
Schettgen, Gabriele
1
Schröder, Hendrik
1
Strebinger, Andreas
1
Tsao, Hsiu-Yuan
1
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1
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
3
Journal of marketing analytics : JMA
3
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft
2
Journal of business economics : JBE
2
Business horizons
1
Consulting-Kompendium : Jahrbuch ... ; das Jahrbuch für Managementberatung, Unternehmensführung, Human Resources, Informationstechnologie und Outsourcing
1
DUV / Wirtschaftswissenschaft
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Doctoral thesis / Luleå University of Technology
1
Gabler Edition Wissenschaft / Schriften zum europäischen Management
1
Gabler Research
1
Harvard business review : HBR
1
International journal of technology management : IJTM
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wirtschaftswissenschaft
1
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Source
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ECONIS (ZBW)
28
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1
Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 854-868
Persistent link: https://www.econbiz.de/10014537411
Saved in:
2
Co-creating transformative value in marketing analytics
Petrescu, Maria
;
Krishen, Anjala S.
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013163664
Saved in:
3
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
4
Ads that don't overstep : how to make sure you don't take personalization too far
John, Leslie K.
;
Kim, Tami
;
Barasz, Kate
- In:
Harvard business review : HBR
96
(
2018
)
1
,
pp. 62-69
Persistent link: https://www.econbiz.de/10011795163
Saved in:
5
The marketing analytics orientation (MAO) of firms : identifying factors that create highly analytical marketing practices
Branda, Anthony F.
;
Lala, Vishal
;
Gopalakrishna, Pradeep
- In:
Journal of marketing analytics : JMA
6
(
2018
)
3
,
pp. 84-94
Persistent link: https://www.econbiz.de/10011951071
Saved in:
6
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
Saved in:
7
Industrial marketing communication : a (r)evolutionary journey from marketplace to marketspace ; 1994-205
Foster, Tim
-
2006
Persistent link: https://www.econbiz.de/10003419151
Saved in:
8
State of the Art des Marketingcontrollings
Link, Jörg
;
Beyer, Heiko
;
Gary, Alexander
- In:
Controlling : Zeitschrift für erfolgsorientierte …
22
(
2010
)
8/9
,
pp. 430-437
Persistent link: https://www.econbiz.de/10008649549
Saved in:
9
Marketing Intelligence : Wissen als Entscheidungsgrundlage im Marketing
Göb, Julika
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003906617
Saved in:
10
Customer Relationship Management Anreizsysteme : Bestandteil eines effektiven und effizienten Vertriebscontrollings
Wolf, Enno E.
- In:
Controlling & Management review / Sonderheft : ZfCM : …
(
2009
)
2
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003876591
Saved in:
1
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