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subject:"Corporate Social Responsibility"
~person:"Krüger, Kevin"
~person:"Leng, Ho Keat"
~person:"Lim, Suk-Jun"
~subject:"Sports marketing"
~subject:"Unternehmensethik"
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Corporate Social Responsibility
Sports marketing
Unternehmensethik
Sportartikelbranche
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Sporting goods industry
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Brand management
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Markenführung
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Sportmarketing
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Krüger, Kevin
Leng, Ho Keat
Lim, Suk-Jun
Lund-Thomsen, Peter
4
Boje, David M.
2
Brause, Alberto
2
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Khan, Farzad Rafi
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Asia Pacific journal of marketing and logistics
1
Journal of business ethics : JOBE
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
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ECONIS (ZBW)
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Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
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2
Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
Saved in:
3
Embedding CSR values : the global footwear industry's evolving governance structure
Lim, Suk-Jun
;
Phillips, Joe
- In:
Journal of business ethics : JOBE
81
(
2008
)
1
,
pp. 143-156
Persistent link: https://www.econbiz.de/10003749151
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