//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Credibility"
~isPartOf:"Celebrity, convergence and transformation"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Marketing working papers"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonialwerbung"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Credibility
Brand image
Celebrity endorsement
14
Celebrity-Werbung
14
Advertising effects
9
Werbewirkung
9
Brand management
8
Markenführung
8
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Glaubwürdigkeit
4
Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Advertising
3
Werbung
3
social media
3
Cause-Related Marketing
2
Cause-related marketing
2
Charitable organization
2
Charity
2
Fundraising
2
Gemeinnützige Organisation
2
Großbritannien
2
Marketing management
2
Marketingmanagement
2
Nonprofit organization
2
Nonprofit-Organisation
2
United Kingdom
2
Wohltätigkeit
2
influencer marketing
2
Behavioral intentions
1
Brand
1
Brand credibility
1
Cause- related marketing (CrM) campaigns
1
Celebrity brand fit
1
Celebrity credibility
1
Celebrity motivation
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz im Buch
3
Aufsatz in Zeitschrift
3
Book section
3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
6
German
1
Author
All
Arasu Balasubramaniam, Senthil
1
Davies, Fiona
1
Fantapié Altobelli, Claudia
1
Gergaud, Olivier
1
Greve, Goetz
1
Inbaraj, J. Daniel
1
Li, Jo Yun
1
Livat, Florine
1
Lunardo, Renaud
1
Preece, Chloe
1
Sander, Matthias
1
Schlüschen, Andrea
1
Thamaraiselvan, N.
1
Tian, Shiyun
1
Waritschlager, Christoph
1
more ...
less ...
Published in...
All
Celebrity, convergence and transformation
International journal of internet marketing and advertising : IJIMA
International review on public and non-profit marketing
Marketing working papers
Journal of business research : JBR
14
Psychology & marketing
11
The journal of product & brand management
8
Journal of marketing communications
6
Global business review
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
International journal of sports marketing & sponsorship
5
Journal of advertising research
5
Journal of promotion management : JPM
5
The journal of brand management : an international journal
5
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Inventi impact: retailing & consumer services
3
Journal of marketing management : MM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Organizations and markets in emerging economies
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of sport management and marketing : IJSMM
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Nepalese journal of finance : a publication of Uniglobe College
2
Pakistan journal of commerce and social sciences
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management perspectives : TMP
2
Vision : the journal of business perspective
2
Wert und Werte der Marketing-Kommunikation
2
Young consumers : insight and ideas for responsible marketers
2
AMS review : official publication of the Academy of Marketing Science
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
2
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
3
Werbung mit Prominenten : eine Analyse aus Konsumentensicht
Sander, Matthias
;
Waritschlager, Christoph
-
2020
Persistent link: https://www.econbiz.de/10012292618
Saved in:
4
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Celebrity, convergence and transformation
,
(pp. 164-192)
.
2018
Persistent link: https://www.econbiz.de/10011737146
Saved in:
5
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
- In:
Celebrity, convergence and transformation
,
(pp. 213-232)
.
2018
Persistent link: https://www.econbiz.de/10011737154
Saved in:
6
Celebrities as human brands : an investigation of the effects of personality and time on celebrities' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Celebrity, convergence and transformation
,
(pp. 233-259)
.
2018
Persistent link: https://www.econbiz.de/10011737159
Saved in:
7
Role of celebrity in cause related marketing
Thamaraiselvan, N.
;
Arasu Balasubramaniam, Senthil
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 341-357
Persistent link: https://www.econbiz.de/10011916474
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->