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subject:"Credibility"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"advertising"
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Credibility
advertising
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Chung, Kyu-Soo
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Hwang, Geumchan
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Tian, Shiyun
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International journal of internet marketing and advertising : IJIMA
International journal of sport management and marketing : IJSMM
Journal of promotion management : JPM
5
Journal of marketing communications
4
Psychology & marketing
4
Global business review
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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Journal of global marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of sport management : the official journal of the North American Society of Sport Management
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Tourism management perspectives : TMP
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asian African journal of economics and econometrics
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Celebrity, convergence and transformation
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Cogent business & management
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Corporate reputation review
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Corporate reputation review : an international journal
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European journal of marketing : EJM
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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IIMB management review
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International journal of Indian culture and business management
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International journal of business and emerging markets : IJBEM
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International journal of hospitality management
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International journal of management and economics
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International journal of management practice : IJMP
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International journal of marketing : IJM ; formerly Der Markt
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International review on public and non-profit marketing
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Inventi impact: retailing & consumer services
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JMM : the international journal on media management
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Journal of Islamic marketing : JIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of air transport management
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Journal of current issues and research in advertising : JCIRA
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Journal of hospitality marketing & management
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
2
The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involve...
Hwang, Geumchan
;
Chung, Kyu-Soo
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 285-300
Persistent link: https://www.econbiz.de/10011948442
Saved in:
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