The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involvement
Year of publication: |
2018
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Authors: | Hwang, Geumchan ; Chung, Kyu-Soo |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 4, p. 285-300
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Subject: | sport scandal | sport celebrity | image repair strategy | credibility | crisis communication | sport public relations | university students | Öffentlichkeitsarbeit | Public relations | Studierende | Students | Sportmarketing | Sports marketing | Hochschule | Higher education institution | Profisport | Professional sports | Sport | Sports | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Krisenmanagement | Crisis management | Sportler | Athletes | Glaubwürdigkeit | Credibility |
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