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subject:"Cultural identity"
~isPartOf:"Journal of international consumer marketing"
~person:"Rajabi, Asieh Ghorbanian"
~subject:"Interkulturelles Management"
~subject:"World"
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Strengthening sponsorship fit : testing for the influence of sponsor category and national culture
Rajabi, Asieh Ghorbanian
;
Martinent, Guillaume
; …
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 234-255
Persistent link: https://www.econbiz.de/10014321469
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