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subject:"Customer relationship management"
~person:"Anaya-Sánchez, Rafael"
~person:"Belli, Alex"
~subject:"Konsumentenverhalten"
~subject:"Kundenservice"
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Customer relationship management
Konsumentenverhalten
Kundenservice
Beziehungsmarketing
4
Consumer behaviour
4
Customer retention
4
Kundenbindung
4
Relationship marketing
4
Customer loyalty
3
Einzelhandel
3
Retail trade
3
Betriebliche Wertschöpfung
2
Customer experience
2
Internet marketing
2
Mobile Anwendung
2
Mobile app
2
Mobile application
2
Motivation
2
Online-Marketing
2
Social Web
2
Social web
2
Value creation
2
Brand
1
Brand extension
1
Brand image
1
Brand management
1
Cognition
1
Customer satisfaction
1
Dienstleistungsqualität
1
Firm performance
1
Food retailing
1
Handelsmarke
1
Kognition
1
Kundenbindungsprogramm
1
Kundenzufriedenheit
1
Lebensmitteleinzelhandel
1
Loyalty cards
1
Loyalty program
1
Loyalty programs
1
Markenartikel
1
Markenführung
1
Markenimage
1
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English
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Anaya-Sánchez, Rafael
Belli, Alex
Prentice, Catherine
6
Rodríguez del Bosque, Ignacio A.
6
Aksoy, Lerzan
4
Bilgihan, Anil
4
Frank, Björn
4
Han, Heesup
4
Hapsari, Raditha
4
Hussein, Ananda Sabil
4
Jaiyeoba, Olumide Olasimbo
4
Keiningham, Timothy
4
Makanyeza, Charles
4
Ramaseshan, B.
4
Roberts-Lombard, Mornay
4
Verhoef, Peter C.
4
Dung Phuong Hoang
3
El-Adly, Mohammed Ismail
3
Enkawa, Takao
3
Jaiswal, Deepak
3
Kant, Rishi
3
Mattila, Anna S.
3
Melnyk, Valentyna
3
Molinillo, Sebastian
3
Pepels, Werner
3
Pérez, Andrea
3
Schvaneveldt, Shane J.
3
Sivapalan, Achchuthan
3
Srivastava, Medha
3
Stan, Valentina
3
Wiesel, Thorsten
3
Wong, IpKin Anthony
3
AlNajem, Mohamad N.
2
Arif, Imtiaz
2
Aslam, Wajeeha
2
Athanasopoulou, Pinelopi
2
Babakus, Emin
2
Babar, Samreen Fahim
2
Baumann, Chris
2
Biswas, Abhijeet
2
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Published in...
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Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
4
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1
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
2
The customer retail app experience : implications for customer loyalty
Molinillo, Sebastian
;
Aguilar-Illescas, Rocío
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169647
Saved in:
3
The impact of affective and cognitive app experiences on loyalty towards retailers
Molinillo, Sebastian
;
Navarro García, Antonio
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238382
Saved in:
4
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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