The role of customer loyalty as a brand extension purchase predictor
Elisa Martinelli, Alex Belli and Gianluca Marchi
| Year of publication: |
2015
|
|---|---|
| Authors: | Martinelli, Elisa ; Belli, Alex ; Marchi, Gianluca |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 25.2015, 2, p. 105-119
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| Subject: | customer loyalty | retail brand | non-traditional products and services | private label | grocery retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Handelsmarke | Store brand | Markenführung | Brand management | Lebensmitteleinzelhandel | Food retailing | Markenartikel | Brand | Markentransfer | Brand extension | Kundenbindung | Customer retention | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011299067