Khan, Mubbsher Munawar; Fasih, Mariam - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 8 (2014) 2, pp. 331-354
The aim of this research study is to determine the satisfaction level of banking customers regarding quality of different services provided by their bank and their loyalty with the respective bank. Service quality is studied within a spectrum of different dimensions. An effort is also made to...