Impact of service quality on customer satisfaction and customer loyalty : evidence from banking sector
Year of publication: |
2014
|
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Authors: | Khan, Mubbsher Munawar ; Fasih, Mariam |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 8.2014, 2, p. 331-354
|
Subject: | banking sector | customer loyalty | customer satisfaction | service quality | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Bank | Privatkundengeschäft | Personal banking | Konsumentenverhalten | Consumer behaviour |
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