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subject:"Deutschland"
~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"E-learning"
~subject:"Video game"
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Deutschland
E-learning
Video game
Computerspiel
29
Advertising effects
21
Werbewirkung
21
Advertising
15
Werbung
15
Children
5
Kinder
5
Product Placement
5
Product placement
5
Psychology of advertising
5
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Social web
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English
29
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Franses, Philip Hans
3
An, Soontae
2
Cauberghe, Verolien
2
Pelsmacker, Patrick de
2
Terlutter, Ralf
2
Ashworth, Laurence
1
Becker-Olsen, Karen L.
1
Besharat, Ali
1
Binken, Jeroen L.G.
1
Biocca, Frank A.
1
Bohil, Corey J.
1
Bradley, Samuel
1
Buijzen, Moniek
1
Capella, Michael L.
1
Carlson, Les
1
Chen, Huan
1
Choi, Yung Kyun
1
Eggers, J. P.
1
Evans, Nathaniel J.
1
Fok, Dennis
1
Gangadharbatla, Harsha
1
Gross, Michelle
1
Haley, Eric
1
Hartman, Katherine B.
1
Hernandez-Mireles, Carlos
1
Hernández-Mireles, Carlos
1
Herrewijn, Laura
1
Hoy, Mariea Grubbs
1
Huh, Jisu
1
Janssens, Wim
1
Jeong, Eui Jun
1
Jin, Hyun Seung
1
Kinard, Brian R.
1
Kumar, Anand
1
Lax, John R.
1
Lee, Doo-hee
1
Lee, Sung mi
1
Leshner, Glenn
1
Li, Hairong
1
Lueck, Jennifer
1
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ERIM report series research in management
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
28
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of retailing and consumer services
11
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Research
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of advertising research
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
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ECONIS (ZBW)
29
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1
Demand heterogeneity and the adoption of platform complements
Rietveld, Joost
;
Eggers, J. P.
-
2016
Persistent link: https://www.econbiz.de/10011438631
Saved in:
2
Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
Saved in:
3
The launch timing of new and dominant multigeneration technologies
Mireles, Carlos Hernández
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665058
Saved in:
4
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
5
Why, how and when do prices land? : evidence from the videogame industry
Hernandez-Mireles, Carlos
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791862
Saved in:
6
The effect of superstar software on hardware sales in system markets
Binken, Jeroen L.G.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003721329
Saved in:
7
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
8
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
9
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
10
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
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