Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Ini Vanwesenbeeck (University of Antwerp, Antwerp, Belgium, and Research Foundation - Flanders, Brussels, Belgium), Michel Walrave (University of Antwerp, Antwerp, Belgium), Koen Ponnet (University of Antwerp, Antwerp, Belgium, and Higher Institute for Family Sciences, Odisee, Brussels, Belgium)
| Year of publication: |
April-June 2016
|
|---|---|
| Authors: | Vanwesenbeeck, Ini ; Walrave, Michel ; Ponnet, Koen |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 2, p. 183-197
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| Subject: | Computerspiel | Video game | Online-Marketing | Internet marketing | Werbepsychologie | Psychology of advertising | Jugendliche | Youth | Internetnutzung | Internet usage | Belgien | Belgium |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2015.1123125 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486859