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subject:"Deutschland"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of business competition and growth : IJBCG"
~subject:"Environmental management"
~subject:"India"
~subject:"Werbewirkung"
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Green marketing
5
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Amiruddin Ahamat
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Castro Santa, Juana
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Monfared, Amir Reza Konjkav
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Nath, Vishnu
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of business competition and growth : IJBCG
Journal of advertising : official publication of the American Academy of Advertising
13
Business strategy and the environment
10
International journal of hospitality management
10
Journal of business research : JBR
10
Journal of marketing communications
10
International journal of contemporary hospitality management
8
Cogent business & management
7
International journal of advertising : the review of marketing communications
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Marketing intelligence & planning
6
Corporate social responsibility and environmental management
5
Green advertising and the reluctant consumer
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of green economics
5
Journal of advertising research
5
Journal of strategic marketing
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
European research studies
4
International journal of economic perspectives : IJEP
4
International journal of green economics : IJGE
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of travel and tourism marketing
4
The journal of business & industrial marketing
4
Asia-Pacific journal of business administration
3
Global business review
3
Green consumerism : perspectives, sustainability, and behavior
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of Asia Pacific business
3
Journal of business ethics : JOBE
3
Journal of global marketing
3
Journal of nonprofit & public sector marketing
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Total quality management & business excellence
3
Advances in finance, accounting, and economic (AFAE) book series
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ECONIS (ZBW)
5
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1
Heuristic processing of green advertising : review and policy implications
Castro Santa, Juana
;
Drews, Stefan
- In:
Ecological economics : the transdisciplinary journal of …
206
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259228
Saved in:
2
The effects of green scepticism on green buying decisions : the mediation role of product evaluation, environmental knowledge, product experience and environmental concerns
Akhondzadeh, Abolfazl
;
Monfared, Amir Reza Konjkav
- In:
International journal of business competition and …
7
(
2021
)
3
,
pp. 192-213
Persistent link: https://www.econbiz.de/10012596141
Saved in:
3
Green marketing strategies for sustainability development of firm's performance in Malaysia : for green economy
Siti Hindun Supaat
;
Amiruddin Ahamat
;
Nizam, Nurul Zarirah
- In:
International journal of business competition and …
7
(
2020
)
1
,
pp. 41-67
Persistent link: https://www.econbiz.de/10012253387
Saved in:
4
Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
Saved in:
5
The effects of customer benefit and regulation on environmental product innovation : empirical evidence from appliance manufacturers in Germany
Kammerer, Daniel
- In:
Ecological economics : the transdisciplinary journal of …
68
(
2009
)
8/9
,
pp. 2285-2295
Persistent link: https://www.econbiz.de/10003865700
Saved in:
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