Green marketing promotion tools and Indian consumers' green pruchase intentions
Vishnu Nath; Rajat Agrawal; Aditya Gautam; Vinay Sharma
| Year of publication: |
2014
|
|---|---|
| Authors: | Nath, Vishnu ; Agrawal, Rajat ; Gautam, Aditya ; Sharma, Vinay |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 3.2014, 4, p. 275-291
|
| Subject: | green marketing | green consumerism | environmental certification | green products | integrated marketing communications | purchase decisions | environmentally friendly products | market competition | market growth | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Marketingmanagement | Marketing management | Indien | India | Umweltmanagement | Environmental management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011290202