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subject:"Deutschland"
~isPartOf:"Global business review"
~subject:"Credibility"
~subject:"Indien"
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Deutschland
Credibility
Indien
Advertising effects
5
Celebrity endorsement
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Celebrity-Werbung
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Werbewirkung
5
Brand image
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Brand management
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Consumer behaviour
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Markenführung
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Markenimage
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Advertising
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Werbung
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purchase intention
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scale development
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Brand Concept Maps
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Celebrity credibility scale
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Celebrity image
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Environmental consciousness
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Factor analysis
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Faktorenanalyse
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Green marketing
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Structural equation model
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advertisement attitude
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brand attitude
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Banerjee, Neelotpaul
2
Singh, Ramendra Pratap
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Kaur Ghuman, Mandeep
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Kumar, Rakesh
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Mann, Bikram Jit Singh
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Global business review
Journal of business research : JBR
4
Psychology & marketing
4
Gabler Edition Wissenschaft
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International journal of Indian culture and business management
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SpringerLink / Bücher
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Asia-Pacific journal of business administration
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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International journal of advertising : the review of marketing communications
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International journal of management practice : IJMP
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Journal of global marketing
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Konzepte und Perspektiven der Markenbildung im Kulturbereich
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Marketing intelligence & planning
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South Asian journal of management : SAJM
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The journal of product & brand management
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Tourism management perspectives : TMP
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Arts and the market : AAM
1
Arts marketing : an international journal ; AM
1
Asia-Pacific journal of management research and innovation
1
Asian African journal of economics and econometrics
1
Branding and sustainable competitive advantage : building virtual presence
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Breaking new ground in theory and practice
1
Celebrity, convergence and transformation
1
Cogent business & management
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Corporate reputation review
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Corporate reputation review : an international journal
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Ethical branding and marketing : cases and lessons
1
European journal of marketing : EJM
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Fontys Venlo - publication of applied sciences
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
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Hübnerś blaues Who is who
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IIMB management review
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Information technology & tourism
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
4
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1
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
2
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
3
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
4
A study on exploring the factors influencing celebrity endorsement credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
Saved in:
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