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subject:"Deutschland"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Search: subject_exact:"Virtual community"
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Deutschland
Markenführung
Relationship marketing
Social Web
213
Social web
213
Internet marketing
125
Online-Marketing
125
Consumer behaviour
96
Konsumentenverhalten
96
social media
54
Advertising
45
Werbung
45
Advertising effects
43
Werbewirkung
43
Viral marketing
40
Virales Marketing
40
Beziehungsmarketing
37
Brand management
36
Online retailing
28
Online-Handel
28
Social network
26
Soziales Netzwerk
26
E-commerce
25
Electronic Commerce
25
Brand image
24
Markenimage
24
Social media
16
Confidence
14
Vertrauen
14
Brand
13
Facebook
13
Markenartikel
13
Customer integration
11
Kundenintegration
11
Instagram
10
Internet
10
Bibliometrics
9
Bibliometrie
9
Influencer marketing
9
Marketing management
9
Marketingmanagement
9
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60
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60
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60
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English
60
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Dens, Nathalie
2
Hudders, Liselot
2
Veirman, Marijke de
2
Aboalganam, Khalid M.
1
Ahmad, Suhel
1
Ahmed, Riaz Uddin
1
Al-Dwairi, Radwan Moh'd
1
Al-Shawabkeh, Abdallah
1
Alhijawi, Bushra
1
Alipour, Sima
1
Alwi, Sharifah
1
Ang, Lawrence
1
Asgharinajib, Maryam
1
Awad, Hussain A. H.
1
Bartsch, Silke
1
Bhatt, Vivek
1
Brito, Eliane Pereira Zamith
1
Budiardjo, Eko K.
1
Buzeta, Cristian
1
Casidy, Riza
1
Cawsey, Timothy
1
Chan, Terri H.
1
Chaudhary, Harish
1
Chauhan, Anurag
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
Dashti, Mehdi
1
De Jans, Steffi
1
De Keyzer, Freya
1
Dimitriadis, Sergios
1
Dolatabadi, Hossein Rezaei
1
Douglass, Hourya
1
Driesener, Carl Barrie
1
Duff, Brittany R. L.
1
Einwiller, Sabine
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
France, Cassandra
1
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International journal of advertising : the review of marketing communications
International journal of business information systems : IJBIS
Marketing intelligence & planning
Journal of business research : JBR
149
Journal of retailing and consumer services
89
International journal of internet marketing and advertising : IJIMA
62
The journal of brand management : an international journal
58
The journal of product & brand management
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
SpringerLink / Bücher
38
Journal of promotion management : innovations in planning and applied research
32
Business horizons
31
Journal of marketing communications
30
Journal of strategic marketing
30
Technological forecasting & social change : an international journal
29
Journal of internet commerce
27
Tourism management : research, policies, practice
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of marketing
24
Journal of marketing management : MM
24
International journal of electronic marketing and retailing : IJEMR
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
Springer eBook Collection
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Psychology & marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of the Academy of Marketing Science
18
Cogent business & management
17
Journal of fashion marketing and management
17
Journal of service management
17
The journal of services marketing
17
Journal of global marketing
16
HMD : Praxis der Wirtschaftsinformatik
15
International journal of hospitality management
15
Social Branding : Strategien - Praxisbeispiele - Perspektiven
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic customer relationship management : IJECRM
14
Journal of electronic commerce research : JECR
14
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ECONIS (ZBW)
60
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
3
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
4
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
5
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
6
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
7
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
8
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
9
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
10
Online complaint handling : a text analytics-based classification framework
Yelkenci, Birce Dobrucalı
;
Özdağoğlu, Güzin
; …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10014313058
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