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subject:"Deutschland"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Deutschland
Konsumentenverhalten
Niche marketing strategy
3
Nischenstrategie
3
Sport
3
Sportmarketing
3
Sports
3
Sports marketing
3
Brand management
2
Consumer behaviour
2
Markenführung
2
Professional sports
2
Profisport
2
Sport policy
2
Sportpolitik
2
group identity
2
niche sports
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sports brands
2
subculture of consumption
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Advertising effects
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Sponsoring
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Sponsorship
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Werbewirkung
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Article in journal
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English
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Hyde, Kenneth
2
Schwarzenberger, Veronika
2
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International journal of sports marketing & sponsorship
International journal of sport management and marketing : IJSMM
2
Journal of retailing and consumer services
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agrekon
1
American economic journal
1
Electronic commerce research
1
European journal of marketing : EJM
1
European review of agricultural economics : ERAE
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GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial and corporate change
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International economic journal
1
International journal of entrepreneurship and innovation management : IJEIM
1
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
1
JMM : the international journal on media management
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of Internet and Digital Economics
1
Journal of Tourism, Heritage & Services Marketing : JTHSM
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Technology analysis & strategic management
1
The American economic review
1
The journal of contemporary issues in business and government
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234352
Saved in:
2
The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234353
Saved in:
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