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subject:"Deutschland"
~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of media economics"
~subject:"Computerspiel"
~subject:"Confidence"
~subject:"Virtual reality"
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Deutschland
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Virtual reality
Video game
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Cao, Jiaqi
1
Cicchirillo, Vincent
1
Darpy, Denis
1
Füllbrunn, Sascha
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Goodrich, Kendall
1
Hang, Haming
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Heo, Eunnyeong
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Hogenbirk, Annelies
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Impink, Joost
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1
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Journal of advertising research
The journal of media economics
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
SpringerLink / Bücher
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Research
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Neo-simulation and gaming toward active learning
7
Creativity and innovation management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
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ECONIS (ZBW)
12
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date (oldest first)
1
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
2
Content-, system-, and hardware-related effects on the experience of flow in VR gaming
Kunz, Reinhard
;
Zabel, Christian
;
Telkmann, Verena
- In:
The journal of media economics
34
(
2022
)
4
,
pp. 213-242
Persistent link: https://www.econbiz.de/10014293258
Saved in:
3
Violent video games and crime
Impink, Joost
;
Kielty, Patrick
;
Stice, Han
;
White, Roger M.
- In:
The journal of media economics
33
(
2020
)
3/4
,
pp. 49-73
Persistent link: https://www.econbiz.de/10012872745
Saved in:
4
What makes online promotional games go viral? : comparing the impact of player skills versus incentive rewards on game recommendation
Renard, Damien
;
Darpy, Denis
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 173-181
Persistent link: https://www.econbiz.de/10011709380
Saved in:
5
Elvis is returning to the building : understanding a decline in unauthorized file sharing
Poort, Joost
;
Weda, Jarst
- In:
The journal of media economics
28
(
2015
)
2
,
pp. 63-83
Persistent link: https://www.econbiz.de/10011350745
Saved in:
6
Consumer reactions to intrusiveness of online-video advertisements : do length, informativeness, and humor help (or hinder) marketing outcomes
Goodrich, Kendall
;
Schiller, Shu Z.
;
Galletta, Dennis
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10010520794
Saved in:
7
Brand-placement effectiveness and competitive interference in entertainment media : brand recall and choice in kid's video-game advertisements
Hang, Haming
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010383783
Saved in:
8
What factors affect consumer acceptance of in-game advertisements? : click "like" to manage digital content for players
Tran, Gina A.
;
Strutton, David
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10010245511
Saved in:
9
Key value drivers of startup companies in the new media industry : the case of online games in Korea
Yoo, Changsok
;
Yang, Dongwoo
;
Kim, Huykang
;
Heo, Eunnyeong
- In:
The journal of media economics
25
(
2012
)
4
,
pp. 244-260
Persistent link: https://www.econbiz.de/10009715906
Saved in:
10
Trust and trustworthiness in anonymous virtual worlds
Füllbrunn, Sascha
;
Richwien, Katharina
;
Sadrieh, Abdolkarim
- In:
The journal of media economics
24
(
2011
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10009126365
Saved in:
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