What factors affect consumer acceptance of in-game advertisements? : click "like" to manage digital content for players
Year of publication: |
2013
|
---|---|
Authors: | Tran, Gina A. ; Strutton, David |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 4, p. 455-469
|
Subject: | Online-Marketing | Internet marketing | Computerspiel | Video game | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing |
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