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subject:"Deutschland"
~isPartOf:"Psychology & marketing"
~person:"Kelting, Katie"
~person:"Koo, Jakeun"
~person:"Monkhouse, Lien L."
~subject:"Celebrity endorsement"
~subject:"Konsumentenverhalten"
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Celebrity endorsement
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Kelting, Katie
Koo, Jakeun
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Psychology & marketing
International journal of sports marketing & sponsorship
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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Can a celebrity serve as an issue-relevant argument in the elaboration likelihood model?
Lee, Younghan
;
Koo, Jakeun
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10011448938
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2
Should we hire David Beckham to endorse our brand? : contextual interference and consumer memory for brands in a celebrity's endorsement portfolio
Kelting, Katie
;
Rice, Dan Hamilton
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 602-613
Persistent link: https://www.econbiz.de/10009778558
Saved in:
3
The impact of negative publicity on celebrity ad endorsements
Tthwaites, Des
;
Lowe, Ben
;
Monkhouse, Lien L.
;
Barnes, …
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 663-673
Persistent link: https://www.econbiz.de/10009615242
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