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subject:"Deutschland"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"E-learning"
~subject:"USA"
~subject:"Video game"
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Deutschland
E-learning
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Video game
Computerspiel
13
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8
Youth
8
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6
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6
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Advergames
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Akin, Mahmut Selami
1
Bassiouni, Dina H.
1
Bennett, Gregg
1
Báez, Carlos
1
Chang, Kun
1
Chen, Huan
1
Dahl, Stephan
1
Davis, Robert
1
Dean, Dwane H.
1
Deterding, Audrey
1
Eagle, Lynne C.
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Hackley, Christopher E.
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Kobia, Caroline
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Lee, Hyun-Woo
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Mainardes, Emerson Wagner
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Paixão Júnior, Silvestre de Jesus Cunha
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Pirog, Stephen F., III.
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Priluck, Randi L.
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Rodrigues, Ricardo Gouveia
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Simmers, Christina S.
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Sreejesh, S.
1
Vashisht, Devika
1
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Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
The business of gamification : a critical analysis
12
Journal of retailing and consumer services
11
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Psychology & marketing
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Research
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Neo-simulation and gaming toward active learning
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
International journal on media management : JMM
5
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ECONIS (ZBW)
13
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13
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1
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
2
Turkish gen Z players' in-game purchase intention : does gender difference matter?
Akin, Mahmut Selami
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 721-741
Persistent link: https://www.econbiz.de/10014507545
Saved in:
3
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.
;
Pirog, Stephen F., III.
;
Wisenblit, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
Saved in:
4
Antecedents of mobile device purchase intention by mobile gamers
Mainardes, Emerson Wagner
;
Paixão Júnior, Silvestre …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
5
,
pp. 596-614
Persistent link: https://www.econbiz.de/10014381048
Saved in:
5
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
6
Teen girls' adoption of a virtual fashion world
Kobia, Caroline
;
Liu, Chuanlan
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011615438
Saved in:
7
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
8
Does game self-congruity increase usage and purchase?
Davis, Robert
;
Lang, Bodo
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10009742862
Saved in:
9
College-aged young consumers interpretations of product placement in social games
Chen, Huan
;
Deterding, Audrey
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10009742864
Saved in:
10
Spatial visualization and the gender gap in videogame interest among young adults
Dean, Dwane H.
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 225-237
Persistent link: https://www.econbiz.de/10003898957
Saved in:
1
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