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subject:"Deutschland"
~person:"Arora, Nilesh"
~subject:"Konsumentenverhalten"
~type:"article"
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Deutschland
Konsumentenverhalten
Advertising effects
5
Celebrity endorsement
5
Celebrity-Werbung
5
Werbewirkung
5
Consumer behaviour
4
Brand image
3
Markenimage
3
Advertising
2
Werbung
2
purchase intention
2
Anlageverhalten
1
Athletes
1
Attitude towards the advertisement
1
Behavioural finance
1
Brand
1
Brand management
1
Celebrity attractiveness
1
Celebrity-product congruence
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer involvement
1
Financial investment
1
Individual retail investor
1
Kapitalanlage
1
Markenartikel
1
Markenführung
1
Match-up hypothesis
1
Purchase intention
1
Signaling theory
1
Signalling
1
Sportler
1
attitude towards advertisement
1
brand identification
1
brand reputation
1
brand uniqueness
1
celebrity attachment
1
celebrity attractiveness
1
celebrity endorsement
1
celebrity-product congruence
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English
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Arora, Nilesh
Ilicic, Jasmina
5
Roy, Subhadip
5
Abirami, U.
3
Baxter, Stacey M.
3
Fan, Fei
3
Franck, Egon
3
Jain, Varsha
3
Koo, Jakeun
3
Krishnan, Jayasree
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Webster, Cynthia M.
3
Ambroise, Laure
2
Banerjee, Neelotpaul
2
Banister, Emma N.
2
Bettman, James R.
2
Biswas, Abhijit
2
Boeuf, Benjamin
2
Brandes, Leif
2
Breuer, Christoph
2
Castillo, Ernesto del
2
Centeno, Edgar
2
Chan, Kara
2
Cocker, Hayley L.
2
Daswani, Aarzoo
2
Dennis, Charles
2
Dwivedi, Abhishek
2
Erfgen, Carsten
2
Escalas, Jennifer Edson
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Felbert, Aaron von
2
Foroudi, Pantea
2
Gergaud, Olivier
2
Guha, Abhijit
2
Hussain, Shahzeb
2
Johnson, Lester W.
2
Kaur Ghuman, Mandeep
2
Kim, Jihoon
2
Kulczynski, Alicia
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Lee, Joon Sung
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Asian Academy of Management journal : AAMJ
1
Decision
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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1
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
2
The social influence in celebrity endorsed promotions : revisiting the consumer perspective
Purohit, Sonal
;
Arora, Nilesh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1257-1279
Persistent link: https://www.econbiz.de/10013417006
Saved in:
3
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
4
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
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