The social influence in celebrity endorsed promotions : revisiting the consumer perspective
Sonal Purohit and Nilesh Arora
| Year of publication: |
2022
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| Authors: | Purohit, Sonal ; Arora, Nilesh |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 8, p. 1257-1279
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| Subject: | celebrity attachment | Celebrity endorsement | consumer attitude | endorser identification | purchase intention | subjective norm | theory of reasoned action (TRA) | Celebrity-Werbung | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Sportler | Athletes |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2022.2060416 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013417006