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subject:"Deutschland"
~person:"Cheng, Li-Keng"
~person:"Monkhouse, Lien L."
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Deutschland
Brand image
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Cheng, Li-Keng
Monkhouse, Lien L.
Huber, Frank
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ECONIS (ZBW)
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Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
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2
The impact of negative publicity on celebrity ad endorsements
Tthwaites, Des
;
Lowe, Ben
;
Monkhouse, Lien L.
;
Barnes, …
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 663-673
Persistent link: https://www.econbiz.de/10009615242
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