Are celebrities accountable for the misconduct of their fans?
Year of publication: |
2022
|
---|---|
Authors: | Cheng, Li-Keng ; Toung, Chung-Lin |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 2, p. 402-419
|
Subject: | attribution | boycott intention | celebrity endorsement | fan misconduct | relationship strength | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Werbewirkung | Advertising effects | Konsumentenboykott | Consumer boycott | Sportler | Athletes | Markenimage | Brand image |
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