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subject:"Deutschland"
~person:"Kelting, Katie"
~person:"Koo, Jakeun"
~person:"Monkhouse, Lien L."
~subject:"Konsumentenverhalten"
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Deutschland
Konsumentenverhalten
Celebrity endorsement
6
Celebrity-Werbung
6
Consumer behaviour
5
Advertising effects
3
USA
3
United States
3
Werbewirkung
3
Athletes
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Sportler
2
Age group
1
Altersgruppe
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Athlete celebrity
1
Brand extension
1
Brand extensions
1
Brand personality
1
Credibility
1
Experiment
1
Glaubwürdigkeit
1
Human brand extensions
1
Human brands
1
Markentransfer
1
Social behaviour
1
Soziales Verhalten
1
Sportmarketing
1
Sports marketing
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athlete endorsement
1
endorser credibility
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endorser-product fit
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the match-up hypothesis
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Kelting, Katie
Koo, Jakeun
Monkhouse, Lien L.
Huber, Frank
8
Ilicic, Jasmina
5
Roy, Subhadip
5
Usman, Osly
5
Arora, Nilesh
4
Jain, Varsha
4
Meyer, Frederik
4
Abirami, U.
3
Alatas, Vivi
3
Baxter, Stacey M.
3
Brandes, Leif
3
Chandrasekhar, Arun G.
3
Daswani, Aarzoo
3
Franck, Egon
3
Ho, Thong
3
Krishnan, Jayasree
3
Mills, Scott
3
Nüesch, Stephan
3
Olken, Benjamin A.
3
Paladines, Cindy
3
Parsad, Chandan
3
Patterson, Anthony
3
Prashar, Sanjeev
3
Quinn, Lee
3
Webster, Cynthia M.
3
Al-Awadhi, Reem
2
Alpízar R., Francisco
2
Ambroise, Laure
2
Banerjee, Neelotpaul
2
Banister, Emma N.
2
Bettman, James R.
2
Biswas, Abhijit
2
Boeuf, Benjamin
2
Breuer, Christoph
2
Carlsson, Frederik
2
Castillo, Ernesto del
2
Centeno, Edgar
2
Chan, Kara
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Cocker, Hayley L.
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Psychology & marketing
3
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
5
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1
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
2
Can a celebrity serve as an issue-relevant argument in the elaboration likelihood model?
Lee, Younghan
;
Koo, Jakeun
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10011448938
Saved in:
3
Athlete endorsement, attitudes, and purchase intention : the interaction effect between athlete endorser-product congruence and endorser credibility
Lee, Younghan
;
Koo, Jakeun
- In:
Journal of sport management : the official journal of …
29
(
2015
)
5
,
pp. 523-538
Persistent link: https://www.econbiz.de/10011384446
Saved in:
4
Should we hire David Beckham to endorse our brand? : contextual interference and consumer memory for brands in a celebrity's endorsement portfolio
Kelting, Katie
;
Rice, Dan Hamilton
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 602-613
Persistent link: https://www.econbiz.de/10009778558
Saved in:
5
The impact of negative publicity on celebrity ad endorsements
Tthwaites, Des
;
Lowe, Ben
;
Monkhouse, Lien L.
;
Barnes, …
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 663-673
Persistent link: https://www.econbiz.de/10009615242
Saved in:
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