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subject:"Deutschland"
~person:"McDonald, Robert E."
~subject:"Credibility"
~subject:"Indien"
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Deutschland
Credibility
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Advertising effects
3
Celebrity endorsement
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self-brand connection
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McDonald, Robert E.
Roy, Subhadip
10
Huber, Frank
6
Singh, Ramendra Pratap
5
Banerjee, Neelotpaul
4
Jain, Varsha
4
Brandes, Leif
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Bhattacharya, Saurabh
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Dutta, Kirti
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Dwivedi, Abhishek
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Foroudi, Pantea
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Gaur, Sanjaya Singh
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International journal of advertising : the quarterly review of marketing communications
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
2
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
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