Celebrity endorsements, self-brand connection and relationship quality
Abhishek Dwivedi, Lester W. Johnson and Robert Mcdonald
| Year of publication: |
2016
|
|---|---|
| Authors: | Dwivedi, Abhishek ; Johnson, Lester W. ; McDonald, Robert E. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 3, p. 486-503
|
| Subject: | celebrity endorser credibility | self-brand connection | relationship quality | Celebrity-Werbung | Celebrity endorsement | Beziehungsmarketing | Relationship marketing | Werbewirkung | Advertising effects | Glaubwürdigkeit | Credibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1041632 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011567074