//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Deutschland"
~person:"Muralidharan, Sidharth"
~subject:"Environmental management"
~subject:"Green marketing"
~subject:"Umweltmanagement"
~subject:"Visualization"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Öko-Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Environmental management
Green marketing
Umweltmanagement
Visualization
Werbewirkung
Consumer behaviour
4
Environmental consciousness
4
Konsumentenverhalten
4
Umweltbewusstsein
4
Öko-Marketing
4
Advertising
3
Advertising effects
3
Werbung
3
Sustainable product
2
green advertising
2
Öko-Produkt
2
Brand image
1
Brand management
1
Cognition
1
Cohort analysis
1
Kognition
1
Kohortenanalyse
1
Markenführung
1
Markenimage
1
Psychology of advertising
1
Visualisierung
1
Werbepsychologie
1
ad attitudes
1
advertising attitudes
1
bans
1
behavioral intentions
1
environment
1
environmental concern
1
environmental knowledge
1
environmental values
1
environmentally conscious consumer behaviour
1
framing
1
generational cohorts
1
green brand associations
1
green visuals
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Muralidharan, Sidharth
Bang Nguyen Viet
7
Hinson, Robert
7
Khare, Arpita
7
Leonidou, Constantinos N.
7
Kumar, Prashant
6
Han, Heesup
5
Hartmann, Patrick
5
Kupp, Martin
5
Leonidou, Leonidas C.
5
Lin, Jialing
5
Adeola, Ogechi
4
Adisa, Isaiah
4
Agrawal, Rajat
4
Ambec, Stefan
4
De Donder, Philippe
4
Delmas, Magali A.
4
Errichiello, Oliver Carlo
4
Gautam, Aditya
4
Grant, John
4
Iannuzzi, Al
4
Khandelwal, Utkal
4
Kirgiz, Ayca Can
4
M, Manida
4
Nath, Vishnu
4
Paço, Arminda M. Finisterra do
4
Polonsky, Michael J.
4
Sharma, Vinay
4
Zhang, ZhongXiang
4
Zschiesche, Arnd
4
Adae, Eric Kwame
3
Apaolaza-Ibáñez, Vanessa
3
Becker, Joachim H.
3
Carrete-Lucero, Lorena de la Paz
3
Carrigan, Marylyn
3
Charter, Martin
3
Cronin, J. J.
3
D'Souza, Clare M.
3
Eidi, Fatemeh
3
Esakki, Thangasamy
3
more ...
less ...
Published in...
All
Journal of promotion management : JPM
2
International journal of advertising : the review of marketing communications
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
2
What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun
;
Muralidharan, Sidharth
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
Saved in:
3
"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage
Muralidharan, Sidharth
;
Sheehan, Kim Bartel
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011799617
Saved in:
4
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->