"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Year of publication: |
2024
|
---|---|
Authors: | Muralidharan, Sidharth ; La Ferle, Carrie ; Roth-Cohen, Osnat |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 1, p. 125-148
|
Subject: | ad attitudes | behavioral intentions | environmental values | generational cohorts | green advertising | informativeness | need for cognition | task difficulty | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Werbung | Advertising | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Kohortenanalyse | Cohort analysis |
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