//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Deutschland"
~subject:"Beziehungsmarketing"
~subject:"Sports marketing"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Beziehungsmarketing
Sports marketing
Celebrity endorsement
11
Celebrity-Werbung
11
Sportartikelbranche
3
Sporting goods industry
3
USA
3
United States
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Sportbekleidung
2
Sportswear
2
1997-2010
1
Advertising effects
1
Advertising industry
1
Advertising media
1
Animals
1
Athletes
1
Austria
1
Ball game
1
Ballsport
1
Beverage industry
1
Children
1
Competitive analysis
1
David Beckham
1
Definition
1
Entropie
1
Entropy
1
Event marketing
1
Event-Marketing
1
Getränkeindustrie
1
India
1
Indien
1
Kinder
1
Marketing management
1
Marketingmanagement
1
Multi-criteria analysis
1
Multikriterielle Entscheidungsanalyse
1
Nike <Firma>
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Fallstudie
Article in journal
68
Aufsatz in Zeitschrift
68
Aufsatz im Buch
12
Book section
12
Hochschulschrift
7
Thesis
6
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Biografie
1
Biography
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Brownlie, Douglas
1
Hewer, Paul
1
Kerrigan, Finola
1
Schaaf, Daniela
1
Published in...
All
Key issues in marketing management
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity, convergence and transformation
Brownlie, Douglas
(
ed.
);
Hewer, Paul
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011708922
Saved in:
2
Testimonial- und Celebrity-Werbung im Sport
Schaaf, Daniela
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 323-352)
.
2013
Persistent link: https://www.econbiz.de/10009705013
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->